The Gear Up Coach Academy
Helping skill-specific sports instructors streamline their services and transform their side hustle lessons into thriving 6 figure businesses.
Part 1: Onboarding
Welcome to the Coach Academy 🔥
Thinkific Tutorial: How to use the platform
Setting Your Coach Academy Goals + Envision
Task: Begin Reading Self Coaching 101 (+ a few of my other favorite coaching books!)
Program Overview + Course Curriculum Calendar
Toggl + Brain.FM
Calendaring & the Art of GSD
Calendaring in Action
Part 2: Gear Up
Welcome to Phase 2: Gear Up
Establishing Your TRUE ✨Why✨
Naming Your Business: What are we going to call this thing??
Establishing Your Ideal Client Avatar
Creating Your Concise Client Avatar: the Parent + the Athlete
Developing Your POWER PITCH
Branding: Logo Creation
Brand Voice & Brand Pillars
Part 3: Set Up
Filing an LLC
Presenting Yourself as a Formal Business Online:
Building Your Business Website
Business Bank Account + Payment Processors
Scheduling Tools: Acuity vs. Calendly
Business Management Tools
Week 6: DE-LOAD WEEK
First Phase of the Coach Academy: DONE! ✅
Part 4: Step up
Creating Your Training Program
Pricing Your Membership Program
Concise Program Offer
Obstacles & Objections
Sample Parent Policies from Gear Up Catching
When YOU Cancel Lessons
Creating Your Player Evaluation & Parent Agreement Forms
Purchasing Liability Insurance
Independent Contractor Agreements
Sample Contractor Agreements: Hourly vs. Stipend Employees
Direct Deposit Form + 1099 Employees
Pitching The Membership Shift to Your Current Clients
Frequently Asked Questions in the Conversion Conversations
The Onboarding Process After They Say YES 🥳
Phase 2: DONE! ✅
Phase 5: Level Up
Lessons Logistics
Creating Your Administrative Routines
Best Practices for Group Lesson Dynamics
The Client Narrative 101
EXAMPLE: The Gear Up Catching Narrative Samples
The New Client Inquiry Sequence
The Welcome + Onboarding Sequence
The Evaluation Lesson
Creating YOUR Company Narrative
Intro to Social Media Strategy + Words of Caution!
Trello Overview
Types of Social Media Posts + Copywriting with Rebekah
Batch Content Creation with Rebekah
YOUR TURN: Go Batch Content for Your Business!
BONUS: Wednesday Long Copy ➡️ Thursday Live Example
Turning Your Social Media into Your Business "Real Estate"
Phase 6: Sync Up
Introduction to Organic Marketing + The DM Strategy
The Organic Marketing Funnel
Genius Messenger CRM
The Daily 6